Sergiu Matei is the founder of index, a platform that helps teams find and hire world-class remote software developers and be globally compliant from the start.
We were recently bombarded with news of job surplus, including predictions that the number of software developer roles will increase 22% by 2030. With almost a quarter more developers needed, recruiters need to scale their search and look under stones that haven’t been turned around.
It’s easy to assume that in the digital age, applicants wait at the end of a click of the mouse, but the online recruitment area isn’t as extensive as we think. Less than 10% of the people on LinkedIn have despite 87% of developers who have taught themselves a new programming language, a new framework or a new tool without formal training.
People who live in emerging markets are less likely to use LinkedIn, even though these locations are home to some of the most promising tech talents in the world.
Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain. That reluctance makes sense, considering that engineers are more focused on hard skills than their online personalities.
This week LinkedIn announced it would begin offering its services in Hindi, which enables the service to reach 600 million people worldwide. People who live in emerging markets use the platform less oftenalthough these locations are home to some of the most promising tech talent in the world.
Companies today can no longer influence their approach through the attitude of their employees in the past – this means that not only the quantity of developers, but also their quality and diversity is missed. The remote revolution has not only expanded where we can recruit, but also who we can bring on board. With that in mind, these are the best ways to unlock the hidden developer gems.
Open your content, chats and codes
No recruiter should consider hiring a developer to be the same process as selling a product or service. As Adam DuVander in “There is no developer marketing“It takes more education and less advertising to appeal to developers than most companies currently offer.
The content you post can naturally pique people’s interest as long as it has a strategic purpose and doesn’t make excessive mention of your brand or services. B. Blog posts about education, industry trends and exclusive data insights. You can also host events like webinars, round tables, quizzes, and hackathons, which are less about recruiting and more about showcasing the team and culture. Don’t be afraid to be carefree with your content either. Memes, GIFs, and videos are a great way to show that you don’t take yourself too seriously. And as soon as you remove the ad positioning, developers in the shadows will get in touch.
