We already saw some new BMW vehicles at CES 2022, including the new ones BMW iX Flow and now BMW has announced a new digital art mode.
BMW has announced that it will be one of the first companies to bring digital art into vehicles with its new BMW Digital Art Mode.
The Digital Art Mode is part of the brand new My Modes: Your unique moments enrich the BMW driving experience by creating a synergy of vehicle functions and interior design. Depending on the driving situation and overall mood, a holistic user experience on a functional and emotional level can be created at the push of a button or by voice control. In addition, driving and steering controls, mood lighting and sound as well as the color and graphics of the BMW Curved Display are precisely coordinated.
A quantum leap for BMW Cultural Engagement: After 50 years and hundreds of international collaborations, BMW is now bringing art into its vehicles. The new digital art mode offers drivers an additional opportunity to personalize their driving experience according to their preferences and interests and to enjoy culture in everyday mobile life. Digital Art Mode is the result of an intensive collaborative process between BMW Group Design and the Chinese multimedia artist Cao Fei, whose art creates fascinating and sensual, immersive moments. In 2017, Cao Fei designed the 18th BMW Art Car with the M6 GT3, the first fully digitized of its kind in the history of this unique collection of mobile works of art. With this very first integration of digital art in an automobile, Cao Fei and the BMW Group are now taking the next step together.
You can find out more details about the new BMW Digital Art Mode at BMW and also find out more details about the latest vehicles.
source BMW
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